The Power of Partnership: Shopper Marketing and Mobile
It’s no secret that sampling is one of the most efficient ways to show off your product to existing and potential customers. And a mobile product sampling tour is a great tool to reach new audiences in new markets. But during your tour planning process, how do you create a schedule with events that are not only unique, but effective and meaningful?
Consider integrating your mobile sampling tour into a shopper marketing program. By leveraging the existing partnerships you have with retailers you’ll get twice the bang for your buck. You’ll have store locations available as venues and can share the responsibility of promoting each of your tour stops, while leveraging that relationship to trade benefits and perks. And by piggybacking on each other’s networks you’ll both create a larger audience to reach.
Your mobile tour can provide a unique opportunity for consumers to have a brand experience right before they buy. With your mobile tour vehicle set up right outside the store, you’ll get the chance to interact with shoppers and have them sample your product, making a memorable impression at a critical point in their purchase decision process. They’ll go straight from your activation to inside the store with your brand attributes top-of-mind, leading to more sales for you!
