Myth Busters: Mobile Marketing Tours Edition
A mobile marketing tour is a form of experiential marketing that utilizes a fully branded tour vehicle to travel to target market areas to spread awareness for products, companies, causes, etc. Mobile marketing tours are an invaluable tool when it comes to making your company stand out amongst the rest and have become more popular as of recently. However, there are still some misconceptions out there that we want to debunk! Here are a few questions that are often asked about mobile tours that we want to set straight.
Are mobile marketing tours only effective for B2C brands like pop-ups or sampling?
No! Mobile marketing tours can be very effective for B2B brands, as well as nonprofits and outreach organizations. B2B brands benefit greatly from the flexibility of mobile marketing tours as they allow companies to show up in the parking lot of key decision makers in their target markets. B2B brands can create more impactful one-on-one connections with potential customers through engaging product demonstrations and presentations, mobile briefing rooms, and more.
Do mobile marketing tours only have stops at large events like festivals or fairs?
No! Our mobile marketing tour program is set up to create the best tour stop schedule specifically for your brand. We can work together to create a schedule that hits all your target markets, customers, and demographics so that your product is getting in front of the right people.
Are mobile marketing tours only for larger, more established brands?
No! A mobile tour can be a great way for smaller companies to gain more brand exposure and expand their reach substantially. Your local company may want to branch out to more markets but hasn’t found a way to stand out at tradeshows or online. A mobile tour allows for you to create a fully branded environment with your tour vehicle, free from the distraction of other companies, so visitors can be fully immersed in your brand.
