Roadshows & Stuff: Episode 2: How COVID has Changed the Experiential Marketing Landscape
Doug and Frank are back with episode two, discussing the effects that the COVID-19 pandemic has had on the experiential marketing landscape. A key component to experiential marketing and MRA’s business, is being able to get in front of and directly interact with consumers. To continue operations, new practices have had to be implemented along with new creative thinking around event planning.
Roadshows & Stuff is a partnerships initiative to help educate our audience on mobile marketing, to discuss a variety of marketing methods using mobile, and to analyze current and future trends in the industry.
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