Tips for Non-Profits: Engaging Millennials with Mobile
Currently millennials make up much of the population, meaning they should be a key target for non-profits. Moreover, it has been found that most millennials make charitable contributions. Many non-profits are finding success through building more real connections with millennials through experiential marketing tours. Here are some tips on the best ways to engage the millennial demographic through interactive experiences.
Build a Relationship: Millennials appreciate transparency and will only support causes they feel completely invested in so building an honest relationship before asking for donations is imperative. An outreach mobile tour can be used to build these relationships by first showcasing your message and mission in a unique and exciting way. Share your story through engaging and interesting interactives like videos, photo walls, demonstrations etc. Secondly, build trust with millennials by showing exactly how their donations will be used and the impact they will have. Millennials will appreciate knowing where their money and support are going and will not only understand your organization better, but also will be able to build emotional connections to your wok and missions.
Make It Interactive: Millennials tend to seek out and value experiences, making an experiential tour a better option for connections than a standard pamphlet or presentation. Create a unique, interactive, informational, and most importantly fun experience that will leave a lasting impression on visitors. For example, millennials are known as the tech-savvy demographic, so incorporating some technology like VR headsets or augmented reality experiences can better engage visitors. Your experiential events will attract more millennials and they will be more likely to donate and support your cause and mission.
Understand Your Audience: Identifying and understanding millennial behaviors and habits is imperative when trying to better engage with them. Create lasting bonds by traveling your mobile tour vehicle to where they live, work, and play to broaden your reach and create lasting bonds.
