Share Your Brand Story: Tips & Tricks
Marketers across all industries understand that storytelling can help establish brand identity, increase audience connections, and raise brand awareness. It can also be used to enhance and create memorable brand experiences. However, how do you effectively tell your story, captivate audiences, and create lasting impressions within your mobile experience? Here a few tips on to successfully utilize storytelling to share your brand story during your mobile tour.
Captivate and Engage: This may be an obvious tip, but your brand story should be captivating and compelling enough to grab audiences’ attention! Often, brands think their story needs to be strictly professional and formal, however brand stories with a little personality or humor can work better. Ask yourself, how do I want my brand to be remembered after your tour events? Translating your brand story into something fun and interesting can often leaving a more positive impact on visitors and lead to more brand loyalty.
Be Relevant: No matter what elements you want to include in your brand story, it is vital that you make your brand relevant. Whether your mobile experience features a section on the brand founder, evolution of your products, or simply the benefits, you should be clear, accurate, and honest. Convey your messaging in way that resonates with audiences and show how it can improve their everyday lifestyles.
Inspire: One major point in your storytelling should share your brand and products value with audiences. This “aha moment” is where your consumers realize how your brand can benefit their everyday lives or why they should choose your brand over competitors. Present your value proposition in a way that taps into all six sense and emotions of the audience, instead of simply explaining the advantages. Inspire audiences through interactives, real time examples and more!
