On the Road: Bell Helicopter Tour
Global Experience Specialists (GES), on behalf of Bell Helicopter, partnered with MRA to help create a roadshow to drive interest and meet their need for multiple helicopter models. The interactive roadshow travels directly to military bases and provides visitors the ability to learn more about the helicopters.
The tour, housed in a 53’ double expandable trailer, features an interactive tabletop command center monitor, a virtual reality station and hospitality seating. There is also a conference room available for private meetings and 3D helicopter models that enable the Bell team to better explain their products and capabilities. Bell was also able to incorporate the trailer into a larger exhibit experience. This was done by placing an actual-size model of the helicopter outside the trailer under a tent, allowing visitors to interact directly with the product.
