Budgeting: Pricing Insights for Mobile Tours
A commonly asked question about mobile tours is “how much do they cost?” While we can’t provide just one number, as the range can vary substantially, we can provide some insight on what goes into the cost of a roadshow. Here is simple breakdown of the main factors that go into determining how much a mobile tour will cost.
The Vehicle: The first step in planning any type of mobile tour is the vehicle selection. Depending on the type of experience a brand is looking to develop, they will either need a large format vehicle (expandable trailers or containers, goosenecks etc.) medium format (RV’s, buses etc.) or small format (tow-behinds, self-propelled etc.). As you may have guessed the pricing for each type of vehicle is proportionate to size-larger format vehicles are at one end of the price scale while smaller format is at the other. Another factor to consider that affects pricing is whether to purchase or lease your vehicle, as well as the lease term. These will be the first level of the overall budget.
Interior Customizations: The next step in the pricing process focuses on the interior of your vehicle or the upfit. Does the experience feature large products, a lot of technology, modular elements, or all the above? Upfit price ranges vary depending on how intricate and involved your interior experience will be (including flooring, ceiling, and lighting choices), the vehicle size chosen, and various environment factors that will be included.
Logistics: The last, but definitely not the least important factor to consider is the logistics portion of the budget. Your mobile tour vehicle is chosen, upfitted and ready to hit the road but what goes into the logistics of traveling your experience? The operational costs of a tour encompass things like staffing of drivers and road staff, fuel and mileage costs, registrations, logistical services and more. There is a lot that goes into the logistical portion of your roadshow to ensure it runs smoothly while in transit and during events.
