Donations: Experiential vs. Email Marketing
For nonprofits, finding donors and asking for donations is top priority for furthering their missions. This can be a challenging task when it comes to reach and creating lasting connections. Many turn to email marketing as their main outreach strategy, while effective in terms of volume it can fall flat when it comes to fostering real relationships. Experiential mobile tours on the other hand, excel in both areas and can help organizations get the donations they need.
Email marketing is a tried-and-true strategy for any marketer, mainly because of the reach it has. While you could send an email to 200 potential donors, how many are actually reading, donating, and most importantly connecting with your message? Many nonprofits are overestimating the power of their persuasiveness via text-based communication and underestimating the power of face-to-face communication. While a well-crafted, informative email may look like it’s telling your mission and story, you need to anticipate what it looks like to a recipient-another email from a sender they don’t recognize, lost in their inbox, asking them to click on a suspicious looking link.
In comparison, experiential mobile outreach tours can help you reach the same or more volume of people, while creating trust and uniquely and impactfully conveying your message. A mobile environment can travel practically anywhere and most importantly directly to potential donors. You can create a tour schedule that hits key areas and demographics, creating convenience and flexibility for visitors while allowing you to reach even more supporters overall.
A mobile tour allows visitors to experience what you do firsthand, and why they should care. For example, if your mission is related to aiding the underprivilege, you can customize and transform your tour vehicle into a day in the life of those you are trying to help. An immersive environment can help tell and show your story to potential donors through various technologies, interactives, graphics and more. Even more so, you can have knowledgeable docents on board that can answer questions, provide more information, and connect face to face with visitors. Create lasting connection with supporters by engaging all senses and offering a memorable experience.
