B2B Roadshows: How to Measure ROI Effectively
With any B2B mobile roadshow, it is imperative to measure your ROI. One major benefit of a mobile roadshow is that they drive tangible results to better determine sales ROI faster than other strategies. Here are some tips to ensure you are measuring your tour’s ROI effectively and getting the most out of each event.
Set Goals: To best define your ROI measurements and benchmarks for success, you will first need to determine the goal of your tour. This means your ROI calculations must start with the end in mind. By knowing what you wish to achieve, you will be able to set specific, actionable, and most importantly measurable goals to help develop your metrics.
Daily Reports: Creating daily reports on various metrics is crucial to measuring the ROI of your tour. These reports assist monitoring of every aspect of the event from foot traffic and new leads to length of engagement and more. They can also aid in providing more insight to better refine activity at future events moving forward to ensure more audience engagement.
Use of Technology: Event specific apps, technology and onboard interactives allow you to better engage with attendees, which can lead to better, long-lasting connections, but also can provide valuable and robust data that can be used in your ROI measurements. There are multiple uses for these interactives, from gaining attendee feedback through surveys, providing more information to attendees etc. Most importantly, the data collected can help you create an extensive list of qualified leads for your sales team, measure attendance and engagement, and more.
