Three Tips to Better Consumer Connections
When planning a mobile tour, your experience needs to be unique and highly engaging to successfully connect with visitors. Having multiple touch points throughout your mobile event keeps visitors engaged for longer periods of time, creating the opportunity for more personal bonds. Here are three ways to get more exposure at each of your tour stops and increase consumer touches:
Expand your footprint. Deploy brand ambassadors into the event to engage consumers and create a larger presence at your location. Also consider deploying smaller vehicles to hand out samples or act as mobile billboards throughout an event. Creating an event campus with multiple external engagement elements will extend your experience beyond trailer walls.
Become social. Turn visitors into instant brand influencers with the right social media elements. Give guests plenty of opportunities to pose for photos, use your event hashtag, and share their experience with their networks so you can get more exposure.
Offer multiple interactives. Sometimes more is more. More ways to engage throughout your event footprint means more opportunity to capture and keep guest’s attention. Virtual reality, gaming, or sampling are all elements that can be incorporated together into one branded experience.
