3 Techniques to Increase Your Field Sales Productivity
A competitive, effective field sales team is essential when growing your B2B business. To increase sales productivity, there are a handful of things companies can do: embrace technology, re-evaluate on boarding, use analytics. The possibilities are endless! However, instead of making sales approaches more personal, these go-to tactics tend to become impersonal rather quickly.
As new products and solutions continue hitting the market, realizing the value of unique products has become difficult. These new challenges pose a need for a unique set of sales skills, training and tools. Mobile experiential marketing and related solutions can help diversify your field sales approach, increasing your reach and conversion rate with partners.
With sales experiences being one of the top drivers in your partners’ purchasing decisions, you want to increase both sales productivity and personal sales connections. Similar to giving customers product immersion experiences in the B2C market, incorporating experiential selling strategies in your B2B business partnership discussions is effective and essential for the following reasons:
Convenient Training Spaces
If you have ever thought about making changes to positively impact business execution, partner training has probably been top-of-mind at some point. Geographic dispersion, partner inexperience and mismatched priorities can all influence difficulty in partner training. There’s no better way to get everyone on the same page than conducting product training in an effective, all-inclusive space. By booking an experiential tour specifically for B2B launches and product education, you’ll be able to teach distributors about your products more effectively, leading to happier, more productive partners. At the same time, you can take these all-inclusive training spaces directly to your partners’ doorsteps; convenient, right?
Hands-on Product Experiences
Lately, there has been a major buzz about building and delivering product immersions in the B2C space. It’s important to remember you can do the same with your B2B partners! As B2C and B2B marketing strategies are beginning to converge, this is an excellent time to bring personalized sales experiences to your partners. Through these experiences, your partners will receive a better understanding of your products’ features and benefits in an intimate sales setting. To build upon these traditional sales techniques, combining experiential selling solutions and marketing enables you to build positive associations with your company’s sales force (representing your brand) and your partners. No wonder the B2B market is welcoming experiential field sales solution with open arms.
Turnkey Solutions
Experiential solutions already sound great, and we forgot to tell you: along with greater sales reach and productivity, a mobile experiential company (like us) does all the work for you with our fully turnkey program. Tired of spending countless hours with your field sales team trying to create and execute the perfect plan? No problem. Our turnkey logistical and operation services make it easy to bring customized experiences and solutions directly to your partners. With MRA’s scheduling support tools and apps, we’ll help your team’s performance without inhibiting their time in the field.
Are you hooked yet? Learn how booking an experiential tour to enhance your selling solutions can grow your business.
