Market Testing: How a Mobile Tour Can Help Guide Your Results
When it comes to potential product viability, testing within a marketplace in a natural setting provides an advantage. Whether you’re testing market demand, taste profile, packaging designs or new store locations, a flexible mobile environment can be a great tool. Your branded mobile experience can travel to new markets and expose consumers to your new ideas without the commitment and cost of a permanent space. Here are just three ways to use mobile as a testing technique:
Test New Markets. If your brand is considering new brick-and-mortar locations, use mobile to test the waters. Bring your pop-up shop or mobile product showroom straight to your potential audience to see how they respond to your presence and get a sense of demand in the area.
Create a point of sale prior to store openings. Generate excitement and give your consumers a preview of what’s to come when you officially open. Through giveaways, promotions, and special selections available only in your mobile preview space, you’ll give your audience a reason to come back and keep the conversation going about your upcoming opening.
Test or launch new products. Create plenty of hype and buzz for new product releases with a mobile preview space. Consumers can visit your pop-up location for an exclusive look at what’s new, where you can gauge buyer reactions through questionnaires or simple observation.
