The Ultimate Guide to Expanding Your Audience
Creating and maintaining a marketing plan can be challenging – especially when trying to expand your reach to new customers. Brand growth is dependent on your marketing mix working in concert with audience and customer touches. So, what is the secret ingredient of that mix?
Our answer: engaging your visitors in a memorable, meaningful way. As you implement your next marketing plan, make sure you incorporate these three marketing techniques, that will turn your customers from consumers to advocates.
Explore Experiential Marketing
Mobile experiential marketing is becoming popular in all industries since it allows organizations to engage their audience in new, unique ways and in locations all over the country. With this style of marketing, brand messaging is more impactful than traditional forms of marketing since the visitor feels directly engaged. This leads to happier visitors, and at the end of the day, positive results for your organization.
Create Social Buzz
Just because organizations are incorporating experiential marketing and roadshows into their marketing plans does not mean you should erase social marketing from your broader strategy. Once you plan and implement an experiential marketing plan, you still must advertise the events to your audience! It’s vital to keep your events and related social posts worthy of being shared. Here are a few tricks-of-the-trades to ensure you market your buzz to the right people:
Create a unique hashtag:
Attaching a hashtag to a specific experiential event enables visitors to follow and keep track of your events as your roadshow visits different communities.
Engage in social platform dialogue:
People will talk, and it is up to you to respond and listen to the conversation! By responding to tweets, liking posts, and beginning new conversations, you’ll be able to build a community around your brand.
Encourage audience networking:
As much as your audience is here to learn more about your brand and products, people love engaging with and learning about each other. Plus, if you connect your audience, they’ll likely talk and become more excited about your planned events.
Effective Storytelling
Tying your brand and product solutions to your target customers’ lifestyles is imperative when working to increase your audience reach. We know you’ve done the research on demand and marketplace, but effective storytelling is a very crucial step when creating your experience. Craft a story that conveys how applicable your products and brands are to your customers’ needs. Communicating your brand story effectively with an experiential experience can help customers better understand your products and become more loyal, long-lasting brand advocates.
