Why Startups Should Use Experiential Marketing
Many people think that only larger companies can benefit from mobile experiential marketing tours. However, that is not always the case. In fact, there is a strong case that startups may have even more to gain from an experiential marketing tour than larger, more established companies do. Here are some reasons why startups should consider a mobile tour.
Networking: As most startups know, in-person networking is a critical step, especially for those seeking funding or offering B2B client-based services. Nothing beats a one-on-one quality interaction when looking to find investors and create relationships in your industry. A mobile tour allows for you to do this virtually anywhere, meaning you can reach more potential investors and supporters than before.
Direct Interaction and Feedback: Another benefit of getting your brand and products in front your customer base during your mobile tour is that it puts them in front of you as well. This allows for a direct and immediate feedback on your product, service, or just your overall concept. Not only can you take this feedback to better improve your company, you can also create lasting relationships with your customers by showing them their input matters.
Show and Tell: A mobile marketing tour is the best way to show potential investors and customers exactly what your products and brand can do and is all about. Visitors have a hand-on experience and can learn more about what your startup can offer rather than just reading it from a brochure or online. Not only will they be more educated on your company, they will also leave your tour with a more lasting impression on why they should want to support your brand.
