Moving Forward: Lead Follow-Up with Mobile
Many companies have pivoted to a completely digital strategy as other channels, like in-person events, have been put on hold. But looking forward, how can those digital efforts enhance future events and in-person meetings?
One of the top benefits of digital marketing is capturing data on leads. From email, website, and webinar metrics companies can better home in on their target audience. Many companies stop here, however during this time of rebuilding lead follow-up is crucial. A mobile tour is the perfect next step to utilize those leads to create real connections with your key customers and close more sales.
Your digital efforts did the initial work of creating a targeted list of potential customers. You know they are interested based on clicks and opens, but the one-on-one engagement a mobile tour provides will help to solidify that relationship and increase the potential for success. Experiential marketing focuses on creating lasting impressions and continued engagement though interactive elements, product demonstrations, training and more. You can turn those clicks and opens into long-term, powerful connections.
A mobile tour also offers the option to strategically map out your tour stops based on your top potential lead locations. You can easily create a dynamic schedule that hits key market, allowing you to visit existing customers and your most interested potential leads, resulting in more sales for you. The convenience of traveling directly to customers’ doorsteps can take that interest to the next level by creating more quality interactions and meaningful connections.
