Let’s Get Personal
Currently B2B companies that are focusing on finding new, innovative alternatives to larger events and conferences are going to be the companies that come out on top in this new norm. While many brands are going purely digital with emails, websites, and virtual events, these channels lack the level of personal engagement that can be so effective. In fact, according to research done by DIGIDAY, virtual events only bring in one-third to one-half the revenue of an in-person event. Here are some ways a small vehicle mobile tour can be a better solution to larger event cancellations than virtual events.
Show Not Just Tell: Virtual events are an effective way to showcase presentations and product demos, however they do more telling than showing and are often too two dimensional. An intimate mobile event, however, provides customers a personal, more hands-on experience and the opportunity to interact with your product and brand. B2B products and solutions are relatively complex, making in person presentations, demos, and trainings a crucial part of the selling process. While a virtual event can showcase these items, a one-on-one meeting allows representatives to show, not tell why their brands and products matter.
Impactful, Meaningful Connections: Face to face networking is and will continue to be a cornerstone of B2B business. In a time where customers are constantly online, sitting in front of their computer, it especially adds an important layer to the relationship. While virtual meetings provide the opportunity for presentations and sales pitches, it lacks in the personal connection that usually closes a sale. A smaller mobile tour excels in this regard as you have an intimate setting, without distractions, to make a personal and meaningful connection with customers. This leads to a better take away and in turn more sales for you.
