Tips for Creating the Ultimate Pop-Up Retail Mobile Tour
Pop-up mobile tours are a great way for retail companies to promote product launches, reach more audiences, and increase sales opportunities. They are an interesting and eye-catching way to better connect with consumers and expand your retail reach in new and unexpected ways. A pop-up mobile tour provides several benefits, but what does it take to make your experience successful? Here are a few tips on how to develop the ultimate pop-up retail mobile tour, ensuring you’re reaching the right audiences and most importantly a big ROI.
Determine Goals: As we briefly mentioned above, pop-ups can accomplish a multitude of goals. Are you looking to promote a new product launch, perform market testing, increase brand awareness and audience reach, or a combination of objectives? Looking at the big picture and determining your ultimate goals and objectives will help guide in you in all other planning aspects including location and schedule planning, design and development, interactives, and technology components and more. Having a clear idea of your short and term goals will help you better measure your success during and post tour, leading to a more successful experience.
Location Planning: Based on your tour goals, you’ll want to consider your target locations, where are the people you want to reach most and who is your target demographic? Your tour schedule should be built around these locations, ensuring you’re reaching the right audiences. Another layer to location planning, is being unexpected and thinking outside the box. Since your mobile tour vehicle can travel almost anywhere, you’ll want to choose unique and interesting places, piquing the curiosity of potential customers. Surprise audiences by “popping up” in unusual places or places that attract a large amount of foot traffic to draw in passersby.
Create the Experience: A pop-up mobile tour is all about providing visitors with a unique and exciting experience that will have a lasting impact on their brand sentiment. Your mobile tour vehicle can be completely transformed into a fully branded immersive experience that visitors won’t be able to stop talking about. Create a mini version of your brick-and-mortar store location, include fun interactives like social media kiosks and step and repeats, have promotions and giveaways, the options are endless. Ultimately, your experience should not only promote your brand and products but should go above and beyond in creating a memorable experience for visitors.
