Connecting with Gen Z: Make It Relevant
Generation Z, like Millennials, make up are large portion of charitable donations and volunteers. In fact, a study found that 32 percent of Gen Z donate money to charity and about 26 percent of 16- to 19-year-olds engage in volunteering on regular basis. These stats prove that nonprofits should take note of these trends and personalize their fundraising and engagement strategies to better connect with this generation. Many organizations are finding success by utilizing experiential mobile outreach tours to better build real connections with Gen Z.
When creating your mobile tour, you’ll want to remember that Gen Z appreciate transparency and will only donate their time and money to causes they feel completely invested in. Customize your mobile tour vehicle to showcase your message and mission through interesting interactives like videos, photo walls, demonstrations, etc. Build emotional connections and lasting trust by showing exactly how donations are being used and the impact they will have for your organization.
Gen Z really value experiences, making experiential tours a better option for connections than a standard pamphlet or presentation. However, to really engage with them, you’ll need to make your tour interactive and shareable. Create a unique, interactive, informational, and fun experience that visitors can’t help but snap and share photos and videos of. Not only will they value the hands-on interaction with your mission, but you can also increase reach by breaking through to their personal social media feeds.
