Roadshow Unfiltered: Produce BTS Content
Turn your roadshow setup or preparation into an engaging series on social media. Capture behind-the-scenes content—like setup challenges, team member introductions, or funny moments that show the human side of the brand. Share these moments in real-time or in short, episodic content pieces, which gives your audience something exclusive and builds anticipation. This approach can make your brand feel more relatable and build a connection before consumers even step into the event.