Create the Environment: Interactives for a Mobile Healthcare Tour
Mobile marketing tours are an excellent way to get that one-to-one interaction with clients that’s so crucial to making a sale. And for the healthcare industry, a mobile training tour allows you to train potential and current clients in a completely branded environment. Having said that, developing the right visitor experience is imperative. Your exhibit design should enhance visitors’ learning experience by encouraging interactivity and heightening interest, leaving a lasting impression of your product. Here are three possibilities for interactives inside your mobile healthcare training tour:
Virtual Reality. Demonstrating the uses of some healthcare-related products is a difficult task without a real life scenario for reference. Using virtual reality can give guests the closest thing to a real-world experience using your products. Going one step further, simulators will offer a more dynamic learning experience of product performance and application.
Hands-On Demonstrations. An alternative to virtual reality, consider employing 3D or digital models inside your exhibit. Using models of your product and its application can give potential customers a better idea of how they would utilize it. For example, using a realistic model of a heart allows your training session attendees to practice using products such as heart stents in a branded environment.
Interactive Technologies. For deeper dives into specific subjects, interactive elements within your mobile space can enhance the visitor experience. Using elements like touchscreens and kiosks, you can present applications that allow clients to explore certain topics or test their knowledge after going through your product demonstration. That way you’ll create a more memorable learning environment in order to stay top-of-mind post event.
