Mobile Tour Planning: Seasonality
With 2020 just around the corner, it’s time to start finalizing your yearly marketing strategy. If you’re considering doing a mobile marketing tour, seasonality is one of the most important factors to think about when creating your tour. A complete understanding of your customers' buying cycles, and purchase triggers will maximize effectiveness when scheduling your events and developing your tour concept. If you plan correctly, you’ll reach your audience when they’re in a frame of mind that’s favorable to making a purchase. Here are three examples of mobile tour themes that make the most of the season:
Back-to-School Tours. Any parent will tell you, college kids need a lot of stuff. School supplies, dorm supplies, late night snacks, and university apparel are all staples for students. A back-to-school retail or sampling program allows you to reach those future brand loyalists when they’re open to trying as many new products as possible. Create a custom pop-up shop or sampling experience to expose them to your brand right on campus.
Festival Tours. All year long, there are hundreds of festivals happening. Whether they’re food and drink themed, targeted towards a hobby, or revolve around a holiday, you should be able to find many that are targeted to your consumers’ interests. By visiting the events that have a focus like your brand, you’ll be more likely to create a bond with attendees.
Grilling or Tailgating Tours. Product demonstration and sampling are the perfect partners for a tour that hits events heavy on grilling and tailgating. Whether you do an activation over holiday weekends during grilling season or create a tour that travels to tailgates you’ll reach your audience when they’re in the perfect frame of mind for your product.
