Get Those Likes and Follows with Experiential Marketing
Whether you like it or not, social media is a massive part of marketing in today’s world. If you’re sitting at your computer refreshing your company Facebook page and finding no new engagement, maybe you should think about incorporating experiential marketing into your strategy.
One of the biggest benefits of experiential marketing and mobile tours is social media exposure. By creating an engaging, interactive, and most importantly, interesting mobile experiential experience, consumers won’t be able to help themselves when it comes to sharing. Word of mouth marketing is still a viable strategy and experiential marketing can do the work for you. Consumer’s will enjoy your memorable mobile tour, post on their social accounts for their friends to see and just like that more brand awareness for you.
Consumer sharing isn’t the only benefit of experiential marketing; you can also beef up your own channels. Share and repost consumer’s positive brand posts, like and engage through commenting, while gaining all the exposure and one and one engagement you want. Need more content for your socials? Post videos and photos of your mobile tours to get consumers excited or just interested in what your brand is doing. The content and engagement opportunities are endless.
Whether your social media engagement is struggling or not, experiential marketing is a smart option to create more buzz about your brand.
