B2B Solutions: Benefits of a Mobile Tour for Manufacturers
As a manufacturer, you know that it can often be difficult to connect your product with potential new buyers. Attempting to transport unwieldy and cumbersome equipment can be problematic and inviting customers to travel to you isn’t always feasible or successful. One of the advantages of a mobile roadshow is that it allows you to create a traveling product showroom which can be super beneficial for manufacturers.
Wholesaler and distributor events. Whether you’re selling to direct or through channel partners, your mobile tour allows you to reach customers or distributors right at their facility. This means you’ll increase the likelihood of meeting with decision makers in one room due to the convenience and accessibility. Attendance will increase as your customers won’t have to travel to you to interact with your products, meaning more high-quality connections and possibly sales!
Don’t worry about the heavy lifting. If the products you make and need to show potential buyers are cumbersome and heavy, a mobile tour is the perfect solution. Your mobile tour vehicle is completely customizable and can be upfitted to be the perfect size to accommodate your large products. Also, your vehicle can be fully branded, meaning your customers will be able to interact with your products while being completed immersed in your brand and messaging. You will no longer have to worry about how to transport your heavy equipment each time you need to do a presentation, instead you have a fully comprehensive mobile tour schedule and customized mobile vehicle.
Control the environment. No matter your goal, a mobile tour can help you achieve it effectively. You can have full control of your environment, meaning your experience can be tailored exactly to your messaging and goals. Display your equipment in a way that mirrors real-world applications to give your customers a better sense of product benefits. Create a classroom environment to train visitors and current clients on new products. Use your vehicle as a sales room and close more deals. Or, do all three.
