No Passive Experiences: Utilizing Technology for Consumer Engagement
In the age of smart phones and tablets, there’s no reason consumers should walk away from your B2C mobile event without a fun, interactive experience. Different forms of technology can be used to maximize the positive interactions visitors have with your brand and products. Here are some examples of ways to engage your customers and give them an experience they won’t soon forget:
Virtual Reality. Giving visitors a way to immerse themselves in your product is one of the best ways to add value to your brand. For example, if you sell brakes or some type of automotive equipment, your mobile exhibit could feature a sort of video game where users can drive a virtual car with and without your products, experiencing the quality first-hand.
QR Codes. Requiring a consumer to scan a barcode on their phone and then download content, QR codes are a great way to enhance a visitor’s experience. You could use QR codes to deliver promotional offers for your product, initiate competitions that provide incentives to your customers, allow visitors to keep track of which products they like, or invite users to share their experience. The possibilities are really endless.
Near Field Communications (NFC). One step ahead of QR codes, NFC allows visitors to engage deeply in an exhibit or event, but without having to download anything. Embedded in all of the latest mobile devices, NFC simply requires a visitor to tap a RFID-embedded poster or display in your exhibit with their smart phone in order to access customized content or special offers, share their experience, or even make a purchase.
