More is More: Multi-Vehicle Fleet Tours
A multi-vehicle fleet tour can be more effective and efficient than utilizing a single vehicle. Not only will your brand be more visible, you also don’t have to limit your build-out to the constraints of one specialized vehicle. With a fleet, the possibilities for your mobile tour and what you can bring directly to your customers are greatly expanded.
A fleet tour can be extremely impactful. For example, instead of one vehicle traveling to separate events across the country your event could take place in multiple cities at the same time over the course of fewer days. Having multiple vehicles means that each can spend more time in key markets allowing you to spend fewer days on the road.
A multi-vehicle fleet tour can create a larger overall footprint with “mini events” within your event. Each vehicle could serve a different purpose giving you the chance to host more clients than you would have previously. While some are taking part in a product demonstration in one vehicle, others could be training on the product in another. And once finished with their training, your customers could head over to another vehicle to enjoy hospitality and network. You’ll engage your clients on multiple levels to ensure a memorable and meaningful experience with your brand.
In terms of cost, using two smaller vehicles instead of one large one can greatly reduce your cost per event. Given the fact that you’ll increase the number of events, coupled with reductions in site fees and permits, the overall cost of your tour could drop significantly per event. The result is an increase in ROI and making the campaign that much more valuable.
