Mobile for Milestones: Creating a Mobile Tour to Celebrate Your Success
Whether it’s an anniversary, product launch, or a new acquisition, choosing how to celebrate and promote company milestones is important. Celebrating your company’s longevity reminds people that you’re trustworthy and reliable and serves one more opportunity to get face-to-face with consumers. A mobile tour allows you to leverage your milestone by reaching a broad audience and maximizing your successes. Here are a few points to keep in mind for a mobile milestone tour:
Let your vehicle tell your story: When designing your mobile tour, make sure the emphasis is on your company or product and what gives you staying power. It is important when structuring your brand story to be experiential, you focus on making the experience interactive and interesting. Choosing the right mix of photography, videos, and interactive elements will determine whether the visitors take away a memorable experience and lasting impression.
Celebrate your customers: Whether you’re celebrating an anniversary or a product launch, remember to be inclusive of your customers, after all they’re the ones who helped you get there. Be sure to give them special recognition. A mobile tour can be the perfect venue for a VIP event that treats your supporters to a unique experience and shows how much you appreciate their loyalty.
Make it interactive: Create a special offer or promotion that ties into whatever it is you’re celebrating and encourages people to visit your tour. Discount codes and prizes will increase participation and help to foster the customer appreciation aspect of your celebration. Additionally, creating a social media overlay that cross-promotes your brand and mobile tour will help increase awareness of your campaign.
Celebrate by giving back: Many companies choose to use big moments to leverage an existing or new sponsorship. Whether you sponsor local charity events or a concert series, having your mobile brand experience present is a great way to remind attendees of your milestone, all while further ingraining yourself in the community.
