Mobile Marketing: The Benefits of Product Demonstrations
The old saying “try before you buy” is still alive and well, but many companies still rely solely on traditional marketing and sales tactics like brochures and ads. A mobile marketing tour that features product demonstrations can be vital for those B2B companies looking to give current and prospective consumers a better understanding of their products and close more sales. Allowing consumers to see and try out your product in action can lead to a longer-lasting impression, brand and product advocacy, and most importantly sales!
Creating a mobile marketing tour with the goal of providing your consumers with hands-on product demonstrations can greatly enhance your marketing strategy. The visual support from a demo can better engage more visual or hands-on learners that may need to see your product and how it works to fully grasp its value and potential. A brochure or sales pitch can only go so far, most consumers know you will only speak highly of your product, however showing what your product can do in real time can provide more assurance and tangible proof of its value.
A product demonstration tour can also benefit companies with products that are difficult to explain or aren’t easily understood by the average customer. For example, high tech companies may have a hard time explaining how their new product works but can easily show consumers the benefits and product abilities. Also, if your products require any type of training, your mobile tour can go a step further and walk consumers through interactive displays and demonstrations. You will have the opportunity to further explain and answer any questions, providing consumers with a meaningful impression. Not only are you making sales, but you are also creating a more educated and loyal consumer base for your brand.
