Mobile on Mobile: Creating Event Specific Apps
After spending a good amount of time planning a mobile tour, no one wants that effort to go to waste. Engaging your audience before, during, and after your events is the key to creating lasting brand impressions. A mobile app that extends your tour message is a worthwhile investment to make relative to the enhanced experience it can offer attendees. Here are four key advantages to developing an event-oriented app:
One-stop-shop. With an app, all your information is in one place. Potential guests can check out location, times and any other relevant details on their phone.
Purchase potential. Once your event is over, give people the chance to buy the products to which you exposed them. Allowing users to purchase within the app is quick and easy for them, which potentially increases your overall sales.
Stay connected. After your event, you can use your app to keep up the conversation about your brand and engage with consumers. With regular updates, people will have a reason to keep coming back and checking out what’s new. And if you want to develop a comments section, people can easily share their thoughts on your brand and the event with others.
Make it fun. An app tailored to your event can engage visitors before they even arrive. You could have a contest that allows people to enter on the app and claim their prize at the event, creating incentive for people to attend.
Simply creating an app is only the first step to getting your audience engaged. In order to make sure it’s a worthwhile tactic, it’s crucial to constantly remind people it’s available and promote downloading the app. This can be done with prominent signs, social media updates and email marketing.
