Word of Mouth Marketing: How Experiential Tours Can Drive the Conversation
Word of mouth marketing has been one of the most effective marketing strategies when it comes to brand awareness and consumer loyalty since what seems like the dawn of time. Although it may seem like an antiquated tactic, it can still have a large impact on brands today. It used to just involve an actual conversation, one person telling another person about a product they love, but now with the ever-growing prevalence of social media, WOM has evolved to include social networking, posts etc. from consumers.
There is no doubt that WOM can greatly influence your brand’s sales and reputation, so how can you generate more conversations about your company? Experiential marketing is the perfect way to create more WOM for your brand through engaging, interactive, and most importantly interesting events that will make your visitors want to recommend your products to everyone they know.
Build Brand Loyalty: A mobile experiential tour allows consumers to get to know your brand on a more personal level in a more interactive way. Through sampling, giveaways and more, visitors at your event can see what your brand and products have to offer firsthand which can lead to more brand loyalty than traditional tactics. Brand ambassadors at your event can create memorable one-on-one relationships with attendees, answering questions, showing demonstrations and more. These new advocates will leave your event a fan, ultimately leading to an increased number of positive conversations about your brand.
Feedback is Key: Getting feedback from your consumers is an excellent way to track and measure your level of service and products. For example, at tour stops, you can create digital surveys to receive feedback. Not only will this make your consumers feel heard, but you will get to hear what they are saying about your brand and products in real time. This can allow you to make changes and improvements and have a better idea what the conversation around your company is currently.
Creating Lasting Memories: Experiential mobile tours provide brands the opportunity to create completely immersive, branded environments that lead to long lasting connections and memorable impacts on visitors. If attendees have a blast at your event, they will want to tell their friends about it. Your tour vehicle and events set up can include a variety of interactives that allow attendees to interact with your products and brand in a more engaging way. For example, include social media kiosks and photobooths where visitors can take photos (with your brand logo either in the backdrop, on props, or even printed on the bottom of the photo) and share them directly to their social media accounts for their friends to see. This can create more brand awareness and exposure not only for your future events but also for your products overall.
