No Passive Experiences: Let Technology Power Your Message
For cause marketers and nonprofits alike, the ultimate goal is to ensure potential supporters feel like they can truly relate to your organization’s message. Incorporating different forms of technology within a mobile outreach tour can help enhance your visitor experience, better convey the message, and provide an added “wow” factor that helps reach visitors in a more interactive and immersive way. Here are some examples of how to incorporate technology into your experience to better engage your audience during their visit to your mobile exhibit:
Virtual Reality: Virtual reality (VR) refers to an artificial, computer-generated environment that combines immersive, high-end graphics and audio to make users feel as if they are interacting with what is around them. Giving visitors a way to immerse themselves in your messaging is one of the best ways to drive your cause home. VR allows them to interact with the experience first-hand and retain more information about your message as it leaves a more lasting impact. For example, if the purpose of your exhibit is to raise support for world hunger, your virtual reality component could take visitors through a day-in-the-life of someone experiencing hunger and illustrate how support would change that situation.
QR Codes: QR codes consist of a of a black and white square grid that can be scanned using a mobile device’s camera, taking the visitor to a website or application with more information on a topic. QR codes are a great and easy way to enhance a visitor’s experience. Provide attendees with more information on a particular topic, initiate calls to action that provide incentives for them to engage with you on social media, allow supporters to donate to your cause, or invite users to share their experience. Create a more memorable and accessible experience just with a click of a button.
Near Field Communications (NFC): One step ahead of QR codes, NFC allows visitors to engage deeply in an exhibit or event, but without having to download anything. Embedded in all of the latest mobile devices, NFC simply requires a visitor to tap a RFID-embedded poster or display in your exhibit with their smart phone in order to access customized content, share their experience, or even make a donation.
