Category Management: Make it Mobile
With unprecedented shifts in consumer purchase behaviors, retailers must rethink shopping experiences, visitor flow and in-store space planning. This means that category management has a critical role to play. Brands now more than ever need to focus on how their products work within this new paradigm. One solution is to bring your brand and products directly to retailers with a mobile vehicle.
Here are just a few benefits of a going mobile when looking to present category management ideas.
Create a Completely Controlled, Branded Environment
A mobile category management vehicle allows you create a customizable, branded, and immersive environment to present ideas, showcase displays and engage with retailers. With a mobile space you have complete control over the experience, which provides an opportunity to bring retailers individualized merchandise experiences that can better communicate your category management ideas.
An added benefit of the customization process is that planograms, point of sale displays and consumer promotions can easily be mimicked inside the trailer, resulting in immersive environment that provides a well-rounded view of your brand and products. Rather than just presenting white paper ideas and theories, a mobile category management vehicle allows you to provide retailers with a much more tangible presentation of your products and their benefits.
Getting Key Players in the Room
The advantages of having important decision makers in one room are countless, so why not make your category management story even more accessible by going mobile? Increase attendance by offering the convenience of being at decision makers’ doorsteps and eliminating their need to travel. With more meaningful connections and better opportunities to showcase your product line ideas and consumer insight, you will be in a much better position to sell more product.
