Dream Team: Mobile Marketing Tours and Social Media
While experiential marketing tours are all about creating experiences, social media on the other hand is all about sharing them. So why not combine the two? Integrating a social media strategy into your mobile marketing campaign not only allows your experience to begin before you even hit the road, but also keeps the conversation going long after your events are over. Here are few tips on how to incorporate a social media element into your campaign, to ensure you’re getting the most out of your mobile marketing tour.
Pre-Event Excitement: In order to maximize your audience reach and connect with the most consumers possible, it is imperative to generate some pre-tour buzz to help draw in visitors. Social media is the perfect tool to share tour information, reminders, and provide information on why people should care about your tour. Create Facebook events for each tour stop to gauge crowd sizes and to share up to date information about each event, build excitement for potential event giveaways or contests, and more. Ultimately, sharing info before you tour even begins can help entice attendees to want to check out your events, increasing your overall reach.
During Event Engagement: Your tour vehicle and experience can feature organic sharable opportunities just by being eye-catching and interesting, however you can also subtly push for more sharing by featuring social media specific interactives. Include interesting backdrops, custom hashtags and filters, social media kiosks or photobooths, the opportunities to encourage attendees to snap and share are endless. By creating an engaging, interactive, and most importantly interesting mobile experience, you can be assured that visitors won’t be able to help themselves when it comes to sharing. This allows for even more brand awareness and the ability to reach a larger audience, including those that didn’t even attend your event.
Post-Event Conversations: Many brands think once their mobile tour is complete their work is done, however post event engagement is vital when it comes to maintaining a connection with attendees and keeping you top of mind. Capitalize on all the visitor posting mentioned above by sharing and reposting attendees’ positive brand posts, like and engage through commenting, share your own tour photos/videos etc. This can help keep the conversation going and continue the personal one-on-one connection with consumers created during your events.
