Experiential Marketing: Forming Strong Client Relationships
Experiential mobile marketing tours provide B2B companies with a variety of benefits: audience reach, increased engagement, flexibility and convenience, the list goes on an on. However, one benefit that stands out is the ability to develop strong client relationships and bonds through impactful one-on-one interactions.
In today’s market, clients aren’t reacting to the garden variety sales pitch, they want more engagement, more conversations, and to connect with your brand and products. Here are a few key areas to focus on to ensure your mobile tour is successful when it comes to building strong connections with customers.
Story, Values, Identity: With a fully customizable mobile tour vehicle, you can create an environment that not only is conducive to selling, but also shares your brand story in an immersive way. How is your brand relevant, how have your products evolved, what are you valued for in your industry? An impressive and effective experience should combine the benefit, attributes and personality of your brand and products to create a memorable experience that will lead to long term brand connections.
Engage, Educate, Interact: The goal of any sales presentation is for customers to walk away with a better understanding of your brand and products. However, a mobile tour takes that a step further by allowing customers to interact one-on-one with sales reps, rather than just having a seat during a group lecture. Have knowledgeable reps on board your tour vehicle to answer all questions, provide personalized explanations, and engage customers. This personal interaction will go a long way in building lasting connections with potential long-term customers.
Demos, Solutions, and More: Utilize your mobile tour to show firsthand how your products can provide industry solutions through product demonstrations, real-world applications and more. Ask yourself, what are their needs, how can our products help? Allow visitors to try out your products and see for themselves their advantages and benefits. This can lead to a better understanding and memorable impressions.
