On the Road: ABB #PowerBetter Roadshow
Following two successful tours, ABB has once again partnered with MRA to build and operate the #PowerBetter Roadshow.
This mobile exhibit focuses on the Commercial Electric division of ABB and aims to showcase product demonstrations, train industry partners, and allow face-to-face sales interactions. The trailer provides a scalable and controlled experience where existing and prospective customers can safely see, touch, and feel the latest products and collaborate on new technology developments.
With stringent COVID-19 measures utilized in the trailer, ABB has created a safe environment with a more personable approach due to limited visitors at one time.
The tour, housed in a 53’ single expandable trailer, is equipped with over 12,000 pounds of ABB product, featuring over 21 electrification units. There is approximately 550 square feet of training area with specific entry and exit doors to guide event attendees strategically through all aspects of the exhibit.
The tour is scheduled to cover markets in the United States and Canada through 2022.
