Convert Visitors into Lifelong Supporters
For nonprofits seeking out new and innovative ways to attract more supporters, a mobile tour may be the interesting solution. A mobile outreach tour is the perfect platform to gain exposure and attract new supporters as you can travel it to various communities, but most importantly directly to your target demographics. While a mobile tour has many benefits, how do you ensure it will be successful and yield real results for your organization? Here are few tips for creating a mobile tour that can convert visitors into long lasting supporters.
Do your research and understand your audience: When planning your mobile tour, you’ll want to ensure you’re reaching the right audiences in the right locations. Start by identifying and understanding your target demographics' behaviors and habits so you can better connect and engage with visitors. Create lasting bonds by traveling your mobile tour vehicle to where your potential supporters live, work, and play to broaden your reach and create more long-term supporters.
Narrow your focus and prioritize your message: By going mobile, you can create a completely immersive environment that brings your core messaging, mission, and goals to life. However, it is important to have a clear and narrowed focus, as having too many talking points can clutter your experience and reduce its overall impact. The best solution is to determine your top few takeaways that center on allowing visitors to gain a better understanding of your organization and why they should care/get involved, then structure your communication, interactives, interior vehicle space etc. around those few concepts.
Provide a clear call to action: A call to action is the linchpin between your mobile tour and your organization. Get visitors to sign up on the spot and pledge to support your cause, giving them a sense of accountability. Encourage them to share their support with their personal networks through social media kiosks. Or use your tour as a way to recruit volunteers to canvas the community on your behalf, effectively growing the number of resources you have at your disposal.
