Increase Attendance: Incorporate Hospitality into Your Sales Call
Trying to find new ways to connect with your client base doesn’t need to feel like you’re trying to reinvent the wheel. Incorporating a hospitality element into your mobile tour is an easy way to breathe life into to your event or sales call. Giving your customers a one-of-a-kind experience along with product information can go a long way to making them feel connected to your brand. It sets you apart from every other sales call they’ve had, and creates a positive, lasting impression.
Providing a unique experience for customers has proven to be a great way to ensure brand loyalty, while delivering a fun and interactive environment for socializing and networking. By turning your sales call into an actual event, and not just a product pitch, you add value to your brand. Instead of looking at your company’s visit as a chore to check off their to-do list, guests will remember your event as fun and engaging. If done right, your product will still get the attention it deserves, and clients will walk away with a memorable experience. You’ll have the opportunity to interact with them in a more laid-back atmosphere and which can allow you to create a more meaningful relationship with them.
Another way to use hospitality to engage clients is to leverage your company’s sponsorship. If your business sponsors another company’s event, having a hospitality tent or trailer set up is a great way to gain exposure. Draw people in by offering them refreshments and take advantage of having a group of potential clients right there with you by educating them on your brand and products.
