User-Generated Content: Turning Consumers into Advocates
It is widely known that user-generated content (UGC) comes with a great deal of benefits that marketers can’t simply ignore. The main benefit is it’s a cost-effective way to market your brand without relying on expensive and time-consuming marketing strategies. Another is that UGC is content created by your consumers for your consumers, and people trust reviews and content from peers more than from brands themselves. So, how do you drum up this UGC for your brand?
What is User-Generated Content?
UGC is a marketing buzz word that refers to any content created by consumers instead of a brand, including images, text, videos, reviews. Brands can repurpose this content by sharing it on their social channels, websites, and more to bolster their online reputation and increase brand awareness, audience reach, positive brand sentiments, credibility, and more. It can also help beef up brands’ overall content marketing strategy, without having to spend or generate original marketing materials.
How Do Experiential Mobile Tours Increase User-Generated Content?
Experiential mobile tours excel in connecting consumers with your brand and products in a unique and interesting way. Not only does this bode well for things like brand loyalty and audience reach, but it can also increase UGC in a big way. By creating an engaging, interactive, and most importantly exciting mobile experience, consumers won’t be able to help themselves when it comes to creating content and sharing it online.
Mobile tour vehicles are completely customizable, allowing you to take the benefit, attributes, and personality of your brand to create an environment that leads to impressionable and memorable connections. You can also include organic sharable opportunities with eye-catching backdrops or subtly push for more content by featuring social media specific interactives.
