Nonprofit Outreach Tours: Create the Experience
So, you’ve taken the first step and decided to create a mobile outreach tour to reach more potential volunteers and donors. However, how do you ensure you’re creating the right experience and leaving an impact on visitors? Here are few tips on how to guarantee your mobile experience is successful and leaves a lasting impression on visitors.
Utilize Technology: Incorporating different forms of technology within a mobile outreach tour can help enhance your visitor experience, better convey your message, and provide an added “wow” factor that helps reach visitors in a more interactive and immersive way. There are several types of technology you can utilize, from virtual reality to QR codes, kiosks and more. Not only does technology make your experience more interactive, but it can also help better explain your mission and tell your organization’s story.
Clear Communication: It can be hard to choose from all the messages you want to convey in your experience, however having a narrowed, personalized focus can help better communicate your takeaways. Having too many talking points and overcommunicating can clutter the experience and reduce its impact on visitors. The best solution is to understand your main goals and takeaways and tailor your experience around those messages only. Visitors will walk away from your experience with a more concrete grasp on your mission and will be more inclined to volunteer or donate if their values align with your messaging.
Post-Event Follow-Up: Many organizations think once their mobile tour is complete, their work is done, however post event follow up is vital when it comes to maintaining and nurturing relationships. Studies show that donors are interested in receiving information on how their donation is being used or a spotlight on individuals benefiting from their contribution. While potential volunteers need information on future opportunities in their area or how they can get involved. Following up with visitors after mobile tour ensures those lasting connections remain intact and help to turn visitors into long term advocates for your cause.
