Creating Something Unique: Experiential Design
What defines a successful mobile tour? There are as many ways to measure success as types of tour, but across the board a successful tour builds memorable connections with every visitor. Creating a unique and exciting experience that conveys your brand is bound to make a lasting impression, and even convert visitors into customers! Here are three key features of great experiential design:
The “Wow” Factor: A mobile tour should be unforgettable, inside and out. Graphic wraps, technology like screens and speakers, interior architecture; only a few of the many opportunities a mobile tour presents to make a statement. No matter the event or venue, make your mobile tour a show stopper!
Modern Design: Interactive elements draw the audience in. Whether this take shape as product displays or touch screen technology, the audience is bound to be sucked in. Design elements like choice of wood or graphic fonts present opportunities to tell visitors about your brand.
Flexibility: Mobile tours offer the best of both worlds: the interiors feel unbelievably stationary, while still offering customization per event. Graphic elements, technology, and products can all be changed quickly and effectively. This allows your tour to accommodate new strategy and initiatives, with maneuverability than can hit the road and tradeshows alike.
