Augmented Reality: Dimensionalize Your Mobile Tour
While most people want to act charitably and help make the world a better place, it can be difficult to fully engage with them and translate those good intentions into actions. This is what makes nonprofit marketing so challenging. While most nonprofits use emotions to evoke empathy within potential supporters, this can only go so far. One solution is to create a mobile outreach tour that features augmented reality to shift the focus from intention to action.
Augmented reality is essentially the mixture of digital and real worlds. It combines computer generated images and real-world images, viewed through a mobile device or tablet. AR has grown in popularity in the nonprofit sector as a more accessible interactive form of marketing than VR or strictly digital strategies. It provides audiences with the ability to better understand your cause and see just how their actions can make a direct impact.
Incorporating AR into your mobile outreach tour experience can not only create that wow factor and leave a lasting impact on visitors, but it can also provide tangible reasons for participation. While presentations, photos and videos can convey what your cause is, AR allows visitors to simulate how their actions will translate into real world results. Being able to experience a simulated donation or effort and then immediately seeing its effects, brings visitors one step closer to bridging the gap between intentions and actions.
