Tour Sites: Amplify Your Outreach Tour
For all nonprofits alike, coming up with innovative and unique marketing strategies to reach more volunteers, donors, and advocates can be challenging. A mobile outreach tour offers the ability to reach new demographics, expand audiences, and reach people where they live work and play. However, you can elevate your mobile tour by utilizing tour sites to promote, educate, and target audiences more effectively. Here are few benefits for utilizing a tour site during your mobile outreach tour.
Better Branding: While your mobile tour might be about helping your organization overall, it may have a specific focus or differ from previous marketing efforts. Your tour site will be affiliated with your main nonprofit website, but you can brand your tour separately from how you brand your organization. Visitors will still know your tour is associated with your organization, but it will feel distinct form your other campaigns.
Provide Critical Tour Info: A tour site provides a central hub for all the information attendees may need to know. Include tour stop cities, locations, times and more so visitors can easily find all the details they need without having to parse your main website. Provide background about your organization, the purpose of the tour and why visitors should care and want to attend.
Generate Interest: Not only can your tour site provide vital information, but it can also drum up interest and excitement. Include photos and videos of events as you travel, your mobile tour vehicle, your team and more. Include downloadable collateral or create a giveaway that visitors need to sign up for to spark pre-event engagement. You can also share you tour site on your social channels to garner even more awareness and reach.
