Community Cultivation: Aligning With Your Audience
The heart and soul of any cause is its community. A mobile tour gives your organization the ability to expand its reach while growing closer to those that have been with you from the start. By celebrating your organization’s identity through experiential marketing, strong bonds are built as visitors connect with your story. Here are a few benefits a mobile tour can bring to your community cultivation strategy.
Highlighting Communities: By granting visibility to the unique culture your organization represents, you can celebrate your supporters. This community contributes not only to donations, but organizational growth as brand ambassadors. Displaying these values strengthens existing relationships, while also allowing visitors to relate and find affinity with your cause.
Amplify Your Voice: The core of marketing is storytelling, and all organizations have stories to share. By utilizing the unique stories and characters that built your community, a platform is created for those stories to be heard by new audiences.
Hit Home: A mobile tour allows your organization to take their story anywhere and pinpoint communities that may align with your message. Tour site planning allows organizations to cultivate hubs of support in communities they represent.
