Shifting Impressions: Off the Screen and Into Reality
Ushered in by COVID-19, the new decade saw a more rapid departure from brick-and-mortar and a rise in ecommerce. As the virus becomes less prevalent, the resulting consumer behaviors to be here to stay. Here are some tips on how to make real life impacts and engage consumers beyond the screen.
Meaningful Memories: Experiential marketing is far from a thing of the past. Beyond the brick-and-mortar, a mobile tour allows the freedom to design and control every aspect of a customer experience. Through interactive displays, consumers form lasting memories of tactile experience or interesting education that are connected to your brand.
Immersive Interiors: Like brick-and-mortar, a mobile tour can allow consumers to step into your world and experience your brand around them. Lighting, materials, colors and textures become tools in telling your story. A cohesive brand experience adds value to any product, from the first step to the final purchase.
Right Place, Right Time: A mobile tour empowers your brand to be anywhere and everywhere. Align your brand with the environments of your choosing and communicate value by being there when needed. Whether you are attending an event, or becoming one, mobile allows you to meet your target audience on their turf.
