Bring Your Brand Direct to Decision Makers
How is it that in this world of digital, social, and virtual technologies, it seems we still cannot easily and quickly gain the consensus from decision-makers?
With so many ways to be reached, the tug-of-war for their attention makes it nearly impossible to get them into one room. B2B marketers have discovered a solution - mobile product demonstration tours. Their ability to immerse customer decision-makers in brand messaging, at times and locations most convenient for the customer, has made it an extremely attractive selling tool.
The underlying benefit of mobile product demos is that they allow brands the opportunity to pitch products nearly anywhere, but most importantly, at the doorstep of their potential customer. Many have found the mobile environments to positively affect customer perception and translate into more closed deals. They find customers appreciate the convenience. Best of all, with distractions reduced their product/brand message gets clearly expressed.
