B2B Routing: Stops for Success
When planning a B2B mobile tour, your goals play a crucial role in the development of your schedule and route. To make quality connections with decision makers and key players, you must base your tour route around which locations will yield the most return on investment. Here are three prime routing strategies to yield best results.
Target Audience Offices: A straightforward solution is to plan your route based on key potential clients and deliver your mobile tour directly to their offices. This offers convenience for your potential client, and ample time to experience your roadshow and build connections.
Tradeshows: Another approach is to structure your route based on key anchor events you already attend or know your key audience will be attending. Bringing your mobile tour vehicle to these events allows you to engage with multiple key players at once and provides a unique way to connect and stand out.
Franchise Venue: Identifying businesses or activities that your target audiences enjoy are a great way to increase attendance. Recreational venues are a great way to incorporate fun, build organic connections with clients, and align your brand with others your clients enjoy.
