Tis the Season: Mobile Tour Seasonality
When it comes to planning your yearly marketing strategy, there are many factors to consider. If you’re considering a mobile marketing tour, seasonality is an important one to keep in mind. Understanding your customers’ buying cycles will help you schedule events and develop a tour concept that’s most effective. If you plan correctly, you can reach your audience at a time when they’re most open to making a purchase. Here are three mobile tour themes that make the most of the season:
Back-to-School: College students need a lot of supplies for their dorm rooms and studies, and a retail or sampling program allows you to reach them when they’re open to trying new products. By creating a custom pop-up shop or sampling experience right on campus, you can expose them to your brand and potentially gain new brand loyalists.
Fairs & Festivals: All year long, there are hundreds of festivals happening that target a variety of interests, such as food and drink or hobbies. By visiting events that have a focus like your brand, you’ll have a better chance of creating a bond with attendees.
Major Sporting Events: Whether you plan an activation over holiday weekends during grilling season or create a tour that travels to tailgates, you’ll reach your audience when they’re in the perfect frame of mind for your product. This is a great way to promote your brand and create a memorable experience for potential customers.
