Check out Baxter’s Mobile Customer Experience Center! This 53' quad-expandable exhibit trailer is traveling the country, showcasing product demos and sharing the latest innovations in products and services designed to support both patients and healthcare professionals.
Sometimes it’s not enough to just showcase your product’s current features—tell the story of how it has evolved. Product evolution storytelling highlights how your solution has adapted over time to meet new challenges and innovate in the market. This approach builds trust by demonstrating a proven track record of continuous improvement and future growth. Using visual timelines, side-by-side comparisons, and real-world data, you can effectively show how your product has improved in performance, efficiency, and impact. Including client feedback and teasing future updates makes the story more relatable and exciting. Interactive exhibits can also bring the evolution to life, allowing potential clients to engage with the product’s journey firsthand.
Taking cutting-edge technology out of traditional settings and showing it off in everyday places—like hotels, shopping centers, or office lobbies—can be a great way to create buzz and build a stronger connection with potential clients. When you bring something like Knightscope’s autonomous security solutions into familiar yet unexpected spaces, it grabs attention and helps people see how the tech can fit right into their day-to-day world.
Capturing authentic feedback on the road can be a game-changer for B2C engagement. Set up a “Feedback Booth” or mobile video station at your roadshow stops, inviting attendees to share their experience on the spot. Keep the vibe...
Turn your roadshow setup or preparation into an engaging series on social media. Capture behind-the-scenes content—like setup challenges, team member introductions, or funny moments that...
Enhance attendee engagement with an exclusive roadshow loyalty program that offers unique rewards and keeps your brand memorable. Offer roadshow attendees exclusive benefits they can’t get anywhere else, like a temporary loyalty program specific to the roadshow. For instance...
