This summer, the American Welding Society’s Careers in Welding roadshow was rolling strong, making stops at youth-focused events like the BuildSubmarines Fan Zone at Bristol Motor Speedway. Our team helped support new activations that brought the 53’ expandable trailer to life, where visitors tried virtual welding on VRTEX 360 simulators, explored real-world applications, and got a taste of how welding powers everything from infrastructure to defense...
Nothing grabs attention like a brand that shows up where people already are. Pop-up activations—whether at festivals, gyms, college campuses, or sporting events—turn everyday spaces into memorable brand moments. They give audiences a chance to see, touch, and try products in real life, creating connections that scrollable ads just can’t match...
The more shareable your activation is, the further it travels. When a setup invites people to snap a photo, record a quick video, or tag a friend, the reach extends far beyond the event itself. Think branded backdrops, interactive product demos, quick challenges, QR codes, or even a...
Barton Malow marked its 100th anniversary with something bigger than a party—it hit the road. The Legacy Tour, a custom-built 42-foot mobile museum, traveled to jobsites and offices across the country, bringing the company’s history and vision for the future directly to the people who continue to build it. The tour was designed with a clear purpose: to honor the teams who make Barton Malow what it is. Rather than hosting a single celebration in one location...
A mobile exhibit may only offer a few hundred square feet, but within those walls lies the power to transform the way people learn. Clever design solutions turn compact trailers, containers, or buses into environments that feel expansive and immersive. Lighting and sound can shift the mood, transforming a small room into an ocean floor, a historic time capsule, or even a virtual laboratory...
Every school and community group you meet on the road comes with a unique audience — from wide-eyed elementary students seeing science come alive for the first time, to high schoolers testing career pathways, to college students looking for deeper connections to real-world research. Designing mobile exhibits that resonate across these age groups requires more than one-size-fits-all programming...
