Free Samples! Alcohol Sampling Mobile Tours
Who doesn’t love a free sample and honestly, who doesn’t love a free drink? From bourbon to craft beer, the spirits industry is becoming increasingly competitive and cluttered. One way to stand out among the many alcohol brands is an experiential product sampling mobile tour. Product samplings and interactive tasting rooms can be a very effective and fun way to interact with consumers one-on-one and gain more brand awareness and loyalty.
On a mobile sampling tour, you can create a fully branded, customized environment, meaning you can control the messaging. If you’re sampling a new type of vodka, create a fun and lively dance party. If you’re trying out a new type of beer, create a tailgating environment that can travel to different stadiums. With a fully customizable mobile vehicle, the options are endless and you are in complete control of the sampling atmosphere. This allows for your brand to really speak for itself and for consumers to be able to learn more about what your brand really stands for, as well as your products.
Another benefit of a mobile sampling tour is the ability to hone in on your targeted audience. The flexibility of a mobile vehicle means you can travel directly to your consumers. A mobile tour allows you to strategically map out your tour stops based on your intended demographics habits and interests. Similar to the example above, your more niche craft brewery wants to break into the football fan demographic. You can include stadiums on your mobile tour so while fans are tailgating they can also sample your new beers. By creating a very targeted mobile tour, you can increase your audience reach and get your products in front of consumers that maybe wouldn’t have noticed them before.
Lastly, a mobile tasting room is a fun way to educate your consumer base about your brand and your products. While they sip on their free samples, you can also take that time to explain your brewing or distilling processes, what types of ingredients you use and why, etc. By allowing consumers to learn about your products and how they are made in a one-on-one experience, you are creating more brand loyalty and a longer lasting impression.
A product sampling mobile tour is a fun way to connect with consumers and create more brand awareness and loyalty and broaden your audience.
