Planning Tips: Picking the Right Time for a Mobile Tour
As it relates to locations, mobile experiential marketing tours can go nearly anywhere and help create seemingly limitless experiences for your audiences. But a mobile tour won’t be as effective unless the timing is right for your initiative. Here are three aspects to consider when determining when to launch a mobile tour:
Think about your sales cycle. Is there a certain time of year your customers are typically ready to buy? If so, plan your visits accordingly and bring your brand directly to decision makers at a moment when face time is most beneficial. The convenience and ease a mobile sales tour can provide to your clients can go a long way to securing a purchasing decision.
Build around your product news and anchor events. If you have a product launch coming up, utilize your mobile tour to gain the awareness it deserves virtually anywhere. Use your tour to ramp up the enthusiasm leading up to your announcement or launch it right after you release a new product for maximum exposure. Additionally, if there are industry events or trade shows you already attend, consider bringing your mobile tour to them for a unique approach to the standard booth.
Be strategic about seasonality. As mentioned, one of the best aspects of a mobile tour is the ability to bring your brand to almost any place or event. But you should think about the weather. Consider the sites your company wants to target to determine the best time of year for a mobile tour. If many of the stops you need to make are cold and snowy in the winter, save them for the summer months. You’ll either want to launch your tour when it’s warmer outside or begin your tour in more clement zones.
